Shailesh Ghimire

Seven Tips to Help You Better Manage Your Marketing Agency

Business Management / By

Recently “..in an attempt to distance from the deepening backlash, Anheuser-Busch has reportedly told U.S. beer distributors that it cut ties with the “third-party ad agency” responsible for the Mulvaney collaboration….The brewing giant reportedly sent a letter to hesitant distributors saying it has fired the marketing firm responsible…” This brings up an important question on …

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Navigating the Transition from Universal Analytics to GA4 with Ashleigh Dunn

Analytics, Strategy / By

In this episode, we dive into the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With the official sunset of UA approaching on July 1, 2023, it’s crucial to set up GA4 sooner rather than later to ensure a smooth transition. We unpack the terminology changes, including the shift from “views” to …

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Talking Social Media Strategy with Ms Idaho Bretta Provost

Social Media Marketing, Strategy / By

Joining us today is Bretta Provost, a remarkable individual who has carved her path from being a successful engineer to becoming a thriving entrepreneur. She graduated from the University of Colorado at Boulder with a degree in Civil Environmental Engineering and embarked on a promising career, working for esteemed firms in the Denver area. Seeking …

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Part 2 – Developing a Strategic Digital Marketing Plan for Your Business

Digital Marketing, Strategy / By

This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

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Developing a Strategic Digital Marketing Plan for Your Business

Digital Marketing, Strategy / By

This is part one of a two-part episode where we’ll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

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Understanding AI in Marketing Platforms

AI and Machine Learning, Facebook Ads, Google Ads / By

In this episode, we’ll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We’ll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI.  We’ll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance …

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Writing and Promoting Your Book Using Digital Marketing With Guest Rachel Keck

Digital Marketing, Guest / By

Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book.  We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today’s Workplace.  Rachel Keck is a consultant and coach …

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Build a Marketing Strategy and Tactics Will Naturally Follow

Digital Marketing, Strategy / By

In this episode, we will explore the difference between marketing strategy and tactics, and how you can build an effective marketing strategy for your business. Marketing strategy vs. tactics Before we dive into the specifics of building a successful marketing strategy, let’s first define the difference between marketing strategy and tactics. Marketing strategy is the …

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