Recently “..in an attempt to distance from the deepening backlash, Anheuser-Busch has reportedly told U.S. beer distributors that it cut ties with the “third-party ad agency” responsible for the Mulvaney collaboration….The brewing giant reportedly sent a letter to hesitant distributors saying it has fired the marketing firm responsible…”
This brings up an important question on how companies and brands can effectively manage their advertising and marketing agencies. We’re not suggesting they could have avoided the controversy by following these seven steps. However, we are saying that there must’ve been some breakdown in their management because these seven rules are very effective when it comes to managing your advertising and marketing agency.
- Clearly Define Goals and Expectations
- Effective Communication
- Collaborative Planning and Strategy
- Request and Review Reports
- Provide Access to Resources
- Foster a Culture of Collaboration
- Evaluate Performance and Results
Remember, managing your digital marketing agency is a two-way relationship. By actively participating, communicating effectively, and collaborating, you can ensure you get the most out of the partnership and drive the desired outcomes for your business.