In this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring the success of your podcast advertising. Over the past five years, the podcasting industry has …
Measuring Podcast Advertising with Amelia Coomber – E083 Read More »
Today’s consumers look up everything online, so it’s important that your business has a strong online presence. That mindset doesn’t change when these same consumers are also in a B2B setting. That is why digital marketing is essential in order for manufacturing companies to remain relevant and competitive. Here are seven digital marketing essentials that …
Digital Marketing for Manufacturing Companies – E082 Read More »
Running a small business involves multiple challenges, ranging from staff to technology to marketing and operations. In this episode, small business owners will learn how to overcome these marketing challenges and grow a successful business. 7 Marketing Challenges to Overcome 1. Limited Budget Limited marketing expenses are a problem for many small firms, but that …
For a brand to succeed in the saturated marketplace nowadays, a brand story is crucial. Marketing specialist Sarah Johnson discusses the importance of storytelling for brands and provides practical tips for its use. Why Storytelling? Storytelling makes your brand memorable. Sarah emphasizes that stories evoke emotions and create connections. Facts are forgotten, but stories linger. …
Telling Your Brands Story with Sarah Johnson – E080 Read More »
There are many website builders available, and it can be difficult to choose the right one for you. In this post, I’ll review 10 different website-building platforms. The rankings will be solely based on my experience with them over the years. Each CMS (Content Management System) has its pros and cons. Based on your needs, …
A website redesign is a big project. It involves a large staff and thorough preparation. Mistakes can occur even with the most reliable company. Drawing from two decades of experience working on hundreds of projects, we’ll discuss the the top five common web design mistakes to avoid. 1. Lack of Clear Goals and Strategy A …
How to choose the perfect digital marketing agency to fit your company’s needs is a major decision. Making the right choice can help your company grow. But making the wrong decision could result in missed opportunities and wasted resources. We’ll discuss important factors to consider in choosing the right digital marketing agency for your company …
Small business owners and entrepreneurs often find it difficult to allocate enough time for digital marketing. However, digital marketing is essential if you’re seeking to grow a business such as a veterinary clinic, law firm, or dental clinic. To help small businesses reach new heights, we’re sharing six high impact, but low-effort tips tailored to …
High Impact but Low Effort Tips to Boost Your Digital Marketing – E076 Read More »
Because spam is so common, email marketing is usually underestimated. Yet email marketing is a strong tool that offers a great return on investment, and if done correctly, it can pay off nicely. In this post, we’ll analyze the reasons behind the effectiveness of email marketing, the kinds of campaigns you can launch, and some …
Backlinks are a crucial part of search engine optimization (SEO). In other words, backlinks are links that lead Google bots to your website from others. Most importantly, it’s an endorsement of your site’s content, which increases the authority of your website. Thus, higher the authority of your website, the more likely it is to rank …
