Today’s consumers look up everything online, so it’s important that your business has a strong online presence. That mindset doesn’t change when these same consumers are also in a B2B setting. That is why digital marketing is essential in order for manufacturing companies to remain relevant and competitive. Here are seven digital marketing essentials that …
Digital Marketing for Manufacturing Companies – E082 Read More »
For a brand to succeed in the saturated marketplace nowadays, a brand story is crucial. Marketing specialist Sarah Johnson discusses the importance of storytelling for brands and provides practical tips for its use. Why Storytelling? Storytelling makes your brand memorable. Sarah emphasizes that stories evoke emotions and create connections. Facts are forgotten, but stories linger. …
Telling Your Brands Story with Sarah Johnson – E080 Read More »
According to HubSpot, 64% of digital marketers are using AI in their day-to-day digital marketing. Small businesses are constantly looking for imaginative ways to stay ahead of their competition. While AI plays a crucial role in helping employees work more swiftly and effectively, there are many other ways it can be a powerful tool for …
Law firms often struggle to enhance their online presence and attract clients. This three-part series discusses the seven essential digital marketing tactics for law firms to help them grow their online presence. In the previous episode, we explored how to optimize your website, maintain consistent landing pages, and manage reviews. In this episode, we discuss …
Seven Essential Digital Marketing Tactics for Law Firms – Part 2 – E058 Read More »
Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale. The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of businesses use affiliate …
Increasing Sales Through Affiliate Marketing – E048 Read More »
In this episode, I talk to Marty McDonald – a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. …
The Digital Marketing Playbook with Marty McDonald – E044 Read More »
This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing: Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build …
Digital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We’ll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provide …
Let’s face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as …
Seven Reasons to Outsource Digital Marketing – E039 Read More »
In this episode I talk to Scott Steele, a real estate agent who has built an audience on YouTube through educational content. He has created over 100 videos in one year and has been adding value to his audience through his channel. He shares his content creation strategy, his approach to promoting his content and …
