Analytics

Up Close and Personal With Google’s Search Console – E054

Analytics, SEO / By

Understanding your website’s visibility and engagement should be a top priority, and Google Search Console provides invaluable insights to help guide your strategy. By leveraging the powerful metrics and reports Search Console offers, you can unlock meaningful data to optimize content, diagnose technical issues, monitor website health, and boost performance. I invite you to join …

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Follow the Calls and Boost Marketing Results – E045

Analytics / By

Call tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high converting platforms. Studies show call tracking lifts conversions 15-30%. Benefits also include connecting offline conversions to earlier online interactions through lead matching and tracking pixels. Call analytics …

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Navigating the Transition from Universal Analytics to GA4 with Ashleigh Dunn

Analytics, Strategy / By

In this episode, we dive into the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With the official sunset of UA approaching on July 1, 2023, it’s crucial to set up GA4 sooner rather than later to ensure a smooth transition. We unpack the terminology changes, including the shift from “views” to …

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What is Google Search Console and why you need it

Analytics, Business Listings, SEO / By

Google provides a valuable free tool to help businesses better understand search rankings and improve their position on search results. With Google Search Console, you no longer have to guess or wonder how to enhance your search presence. Formerly known as Webmaster Tools, this tool offers a range of metrics and parameters that provide insights …

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Why you need to be looking at Google Analytics data

Analytics / By

Regularly checking your Google Analytics account can provide valuable insights into leading indicators for your business. By analyzing website visits, such as the number of new visitors, time spent on site, and engagement levels, you can gain a clear understanding of how your potential customers are currently interacting with your business. An increasing visitor flow …

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