Running Video Ads on YouTube

There are more than 114 million active YouTube channels, with over 10,000 partners using Content ID – which includes broadcasters, movie studios, record labels, and more.YouTube has approximately 122 million daily active users, based all over the world. It turns out you don’t need to break the bank to get your business in front of all these eyeballs.

In this episode, I will provide a step-by-step guide on setting up and running your video ads on YouTube. I’ll also discuss the different video ad formats, and bidding strategies and review the important elements like calls to action, landing pages, ad quality, etc. 

And of course, it wouldn’t be right if I didn’t share some tips and best practices you need to keep in mind while running YouTube ads. We close with a quick discussion on what you can expect from an ROI perspective on all your advertising efforts. 

This is the site I reference at the begging of the show: