We are at the halfway mark of 2023. It’s a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, I will also provide practical solutions that can significantly improve your marketing.
In a nutshell here are the main items you need to consider as you make adjustments to your marketing:
- Determine How Well You Are Measuring Performance
- Not Overlooking Mobile Optimization
- Evaluating and Assessing Search Engine Optimization (SEO)
- Revisiting Content Marketing (or, getting started)
- Assessing Your Performance Against Your Strategic Plan (or, putting one together)
The goal is to take a pause and regroup so the second half is better than the first half.
Here is the Google tool I mention in the podcast: Google’s Mobile-Friendly Test to check (https://search.google.com/test/mobile-friendly)