Strategy

High Impact but Low Effort Tips to Boost Your Digital Marketing – E076

Strategy / By

Small business entrepreneurs often find it difficult to take out enough time for digital marketing. However, digital marketing is essential to managing a veterinary clinic, legal office, or dentistry clinic. To help small businesses reach new heights, we’re sharing six high impact, but low-effort tips tailored to boost your digital marketing. Tip #1 – Create …

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Revisiting the Fifteen High Impact Digital Marketing Tips for 2023 – Part 2 – E051

Strategy / By

Welcome back! This is the podcast episode that has become the SECOND most downloaded of 2023.  When we originally released this episode in January, it was part two of our 15 digital marketing tips for the year ahead. Little did we know it would take off to become one of the most popular downloads this …

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Revisiting the Fifteen High Impact Digital Marketing Tips for 2023 – Part 1 – E050

Strategy / By

Welcome to the future! You’re listening to the most downloaded podcast episode of 2023.  When this episode was originally released in January, we provided 15 digital marketing tips to help your business thrive in the new year. Little did we know this episode would take off and become the #1 download this year!  In this …

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Keys to B2B Marketing Success with Meredith Dennis

Strategy / By

In this episode, I have a conversation with Meredith Dennis, a seasoned Marketing Pro with a 16-year track record in B2B strategy development and implementation. She has a genuine passion for customer satisfaction, and over the past five years, Meredith has excelled in leveraging a Product Marketing approach to devise successful Go-to-Market (GTM) strategies for …

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Navigating the Transition from Universal Analytics to GA4 with Ashleigh Dunn

Analytics, Strategy / By

In this episode, we dive into the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With the official sunset of UA approaching on July 1, 2023, it’s crucial to set up GA4 sooner rather than later to ensure a smooth transition. We unpack the terminology changes, including the shift from “views” to …

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Talking Social Media Strategy with Ms Idaho Bretta Provost

Social Media Marketing, Strategy / By

Joining us today is Bretta Provost, a remarkable individual who has carved her path from being a successful engineer to becoming a thriving entrepreneur. She graduated from the University of Colorado at Boulder with a degree in Civil Environmental Engineering and embarked on a promising career, working for esteemed firms in the Denver area. Seeking …

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Part 2 – Developing a Strategic Digital Marketing Plan for Your Business

Digital Marketing, Strategy / By

This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

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