In this episode, we’ll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We’ll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI. We’ll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance …
Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book. We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today’s Workplace. Rachel Keck is a consultant and coach …
Writing and Promoting Your Book Using Digital Marketing With Guest Rachel Keck Read More »
In this episode, we will explore the difference between marketing strategy and tactics, and how you can build an effective marketing strategy for your business. Marketing strategy vs. tactics Before we dive into the specifics of building a successful marketing strategy, let’s first define the difference between marketing strategy and tactics. Marketing strategy is the …
Build a Marketing Strategy and Tactics Will Naturally Follow Read More »
Today’s episode is all about maximizing your return on investment from your PPC campaigns. We’ll be covering three key topics: calculating the ROI on your PPC campaign, determining the best budget for your campaign, and avoiding common mistakes to get the desired ROI on your PPC campaigns. First, we’ll dive into calculating the ROI on …
Email marketing can provide a significant return on investment (ROI) for businesses. For every dollar spent on email marketing, the average ROI is $36 or a 3,500% return. Despite email marketing’s bad reputation for being spammy, poorly designed, or irrelevant, it remains a powerful marketing tool when executed correctly. Email marketing works because it has …
With over 720 million users and 55 million companies vying for their attention, LinkedIn stands as the world’s largest and most active professional networking platform. So, how do you take advantage of this for your business – especially if you’re in the B2B space? We take a deep dive into this and address the following: …
Marketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience. Today I have invited my good friend Doug Griffin to talk …
Getting Started Using Marketing Automation with Guest Doug Griffin Read More »
In today’s digital age, a strong online presence is essential for businesses to reach and engage with their target audience. However, many business owners still make common mistakes in their digital marketing efforts that can have a negative impact on their online reputation and bottom line. Today I will discuss five of the most common …
Five Digital Marketing Mistakes and How You Can Correct Them Read More »
Today we caught up with Courtney Celeste, a certified business coach. Her focus is providing business coaching and marketing strategy for online service-based businesses. In this episode, we discuss the intangible things that may block you as a business owner, entrepreneur, or marketing professional – from executing a very well-crafted strategy. You can self-sabotage your …
Marketing Strategy and Business Coaching with Guest Courtney Celeste Read More »
Digital marketing is no longer an optional strategy. It’s a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we’ll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success. We’ll …
Part 2 – Developing Your Digital Marketing Strategy Read More »
