Today’s episode is all about maximizing your return on investment from your PPC campaigns. We’ll be covering three key topics: calculating the ROI on your PPC campaign, determining the best budget for your campaign, and avoiding common mistakes to get the desired ROI on your PPC campaigns. First, we’ll dive into calculating the ROI on …
Email marketing can provide a significant return on investment (ROI) for businesses. For every dollar spent on email marketing, the average ROI is $36 or a 3,500% return. Despite email marketing’s bad reputation for being spammy, poorly designed, or irrelevant, it remains a powerful marketing tool when executed correctly. Email marketing works because it has …
With over 720 million users and 55 million companies vying for their attention, LinkedIn stands as the world’s largest and most active professional networking platform. So, how do you take advantage of this for your business – especially if you’re in the B2B space? We take a deep dive into this and address the following: …
Marketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience. Today I have invited my good friend Doug Griffin to talk …
Getting Started Using Marketing Automation with Guest Doug Griffin Read More »
In today’s digital age, a strong online presence is essential for businesses to reach and engage with their target audience. However, many business owners still make common mistakes in their digital marketing efforts that can have a negative impact on their online reputation and bottom line. Today I will discuss five of the most common …
Five Digital Marketing Mistakes and How You Can Correct Them Read More »
Today we caught up with Courtney Celeste, a certified business coach. Her focus is providing business coaching and marketing strategy for online service-based businesses. In this episode, we discuss the intangible things that may block you as a business owner, entrepreneur, or marketing professional – from executing a very well-crafted strategy. You can self-sabotage your …
Marketing Strategy and Business Coaching with Guest Courtney Celeste Read More »
Digital marketing is no longer an optional strategy. It’s a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we’ll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success. We’ll …
Part 2 – Developing Your Digital Marketing Strategy Read More »
Digital marketing is an essential part of any business’s success, and having a cohesive strategy is key to getting the results you need. In this episode, I will cover the fundamentals of developing a digital marketing strategy and how to organize your activities for maximum impact. We will also look at how to understand your …
Developing Your Digital Marketing Strategy Part 1 Read More »
More consumers are reading online reviews than ever before, and many people love to give reviews. As a business not only do you need a review acquisition strategy, but you also need to know how and when to respond. To take it a step further you should also be using these reviews to further your …
Getting Online Reviews and Making Them Work For Your Business Read More »
This is part two of 15 High Impact Digital Marketing Tips for 2023. In part 1, I presented seven of the 15 high-impact tips. In this episode, I cover the remaining 8, which are relatively easy to implement – but also require some imagination and creativity on your end. If you implement these tips you …
Part Two – 15 High Impact Digital Marketing Tips for 2023 Read More »
