Shailesh Ghimire

Part 2 – Developing a Strategic Digital Marketing Plan for Your Business

Digital Marketing, Strategy / By

This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

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Developing a Strategic Digital Marketing Plan for Your Business

Digital Marketing, Strategy / By

This is part one of a two-part episode where we’ll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

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Understanding AI in Marketing Platforms

AI and Machine Learning, Facebook Ads, Google Ads / By

In this episode, we’ll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We’ll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI.  We’ll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance …

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Writing and Promoting Your Book Using Digital Marketing With Guest Rachel Keck

Digital Marketing, Guest / By

Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book.  We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today’s Workplace.  Rachel Keck is a consultant and coach …

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Build a Marketing Strategy and Tactics Will Naturally Follow

Digital Marketing, Strategy / By

In this episode, we will explore the difference between marketing strategy and tactics, and how you can build an effective marketing strategy for your business. Marketing strategy vs. tactics Before we dive into the specifics of building a successful marketing strategy, let’s first define the difference between marketing strategy and tactics. Marketing strategy is the …

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Getting Started Using Marketing Automation with Guest Doug Griffin

Email Marketing / By

Marketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience.  Today I have invited my good friend Doug Griffin to talk …

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