The AI Challenge for Digital Marketers

In this episode, I dive into ChatGPT and its impact on digital marketing. Specifically, I will discuss the following:

  • Mastering the machine prompts
  • Conversing with the machine
  • Productive tool
  • What AI means for marketing
  • Google’s position on AI content

ChatGPT and AI systems like it are great tools, but in the end, you’ll still need marketers to develop effective marketing strategies, monitor performance and make the ultimate decision on what is working and what is not working when it comes to digital marketing.