Marketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience.
Today I have invited my good friend Doug Griffin to talk about marketing automation. He will share his experience and explain the use of automated workflows that comprises marketing automation. We will talk about funnels, personas, lead nurturing, conversion, and optimization strategies. In addition to these fundamentals, we’ll also talk about how a business owner or marketer can take advantage of the benefits of marketing automation and the tools you need to invest in.