Using LinkedIn to Market Your Business

With over 720 million users and 55 million companies vying for their attention, LinkedIn stands as the world’s largest and most active professional networking platform. So, how do you take advantage of this for your business – especially if you’re in the B2B space? We take a deep dive into this and address the following:

  1. How to do organic marketing on LinkedIn for your business. We discuss everything from creating your page to growing your audience.
  2. Discuss setting up paid marketing for your business on LinkedIn. This is different from LinkedIn premium and instead focuses on setting up an advertising campaign and we even touch on developing a strong follow-up process.

Here is the Hootsuite blog post that is referenced in this episode. 

8 Easy Ways to Optimize Your LinkedIn Company Page