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Seven Essential Digital Marketing Tactics for Law Firms – Part 3 – E059

Facebook Ads, Google Ads, Social Media Marketing / By

Digital marketing may sometimes be perceived as almost like voodoo, but it’s not–there is a rhythm, science, technique, and process that works. This series on the seven essential digital marketing tactics for law firms aims to clarify and guide them in increasing their online presence. Part One covered how to optimize your website, maintain consistent …

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Understanding AI in Marketing Platforms

AI and Machine Learning, Facebook Ads, Google Ads / By

In this episode, we’ll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We’ll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI.  We’ll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance …

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