This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing: Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build …
Digital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We’ll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provide …
Let’s face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as …
Seven Reasons to Outsource Digital Marketing – E039 Read More »
In this episode I talk to Scott Steele, a real estate agent who has built an audience on YouTube through educational content. He has created over 100 videos in one year and has been adding value to his audience through his channel. He shares his content creation strategy, his approach to promoting his content and …
We are at the halfway mark of 2023. It’s a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, …
This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …
Part 2 – Developing a Strategic Digital Marketing Plan for Your Business Read More »
This is part one of a two-part episode where we’ll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …
Developing a Strategic Digital Marketing Plan for Your Business Read More »
In this episode, I dive into ChatGPT and its impact on digital marketing. Specifically, I will discuss the following: Mastering the machine prompts Conversing with the machine Productive tool What AI means for marketing Google’s position on AI content ChatGPT and AI systems like it are great tools, but in the end, you’ll still need …
Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book. We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today’s Workplace. Rachel Keck is a consultant and coach …
Writing and Promoting Your Book Using Digital Marketing With Guest Rachel Keck Read More »
In this episode, we will explore the difference between marketing strategy and tactics, and how you can build an effective marketing strategy for your business. Marketing strategy vs. tactics Before we dive into the specifics of building a successful marketing strategy, let’s first define the difference between marketing strategy and tactics. Marketing strategy is the …
Build a Marketing Strategy and Tactics Will Naturally Follow Read More »
