Digital Marketing

Developing a Strategic Digital Marketing Plan for Your Business

Digital Marketing, Strategy / By

This is part one of a two-part episode where we’ll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

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Writing and Promoting Your Book Using Digital Marketing With Guest Rachel Keck

Digital Marketing, Guest / By

Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book.  We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today’s Workplace.  Rachel Keck is a consultant and coach …

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Build a Marketing Strategy and Tactics Will Naturally Follow

Digital Marketing, Strategy / By

In this episode, we will explore the difference between marketing strategy and tactics, and how you can build an effective marketing strategy for your business. Marketing strategy vs. tactics Before we dive into the specifics of building a successful marketing strategy, let’s first define the difference between marketing strategy and tactics. Marketing strategy is the …

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Five Digital Marketing Mistakes and How You Can Correct Them

Digital Marketing / By

In today’s digital age, a strong online presence is essential for businesses to reach and engage with their target audience.  However, many business owners still make common mistakes in their digital marketing efforts that can have a negative impact on their online reputation and bottom line.  Today I will discuss five of the most common …

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Marketing Strategy and Business Coaching with Guest Courtney Celeste

Digital Marketing, Guest / By

Today we caught up with Courtney Celeste, a certified business coach. Her focus is providing business coaching and marketing strategy for online service-based businesses. In this episode, we discuss the intangible things that may block you as a business owner, entrepreneur, or marketing professional –  from executing a very well-crafted strategy. You can self-sabotage your …

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Part 2 – Developing Your Digital Marketing Strategy

Digital Marketing / By

Digital marketing is no longer an optional strategy. It’s a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we’ll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success. We’ll …

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