In this episode, I will review the metrics that matter most in GA4, Google’s revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth. I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we’ll discuss …
Welcome back! This is the podcast episode that has become the SECOND most downloaded of 2023. When we originally released this episode in January, it was part two of our 15 digital marketing tips for the year ahead. Little did we know it would take off to become one of the most popular downloads this …
Revisiting the Fifteen High Impact Digital Marketing Tips for 2023 – Part 2 – E051 Read More »
Welcome to the future! You’re listening to the most downloaded podcast episode of 2023. When this episode was originally released in January, we provided 15 digital marketing tips to help your business thrive in the new year. Little did we know this episode would take off and become the #1 download this year! In this …
Revisiting the Fifteen High Impact Digital Marketing Tips for 2023 – Part 1 – E050 Read More »
Google makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user’s query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly. In …
Reviewing Googles 2023 Search Algorithm Updates – E049 Read More »
Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale. The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of businesses use affiliate …
Increasing Sales Through Affiliate Marketing – E048 Read More »
In this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business. Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing tasks such as …
Marketing Automation: The Forerunner to Marketing AI – E047 Read More »
Are you a business owner searching for the right ecommerce platform? Don’t start your online store without listening to this episode first! We’re exploring Woocommerce – the free WordPress plugin used by over 6 million websites. Discover the powerful features this customizable platform offers and how it stacks up against Shopify for small businesses. In …
Call tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high converting platforms. Studies show call tracking lifts conversions 15-30%. Benefits also include connecting offline conversions to earlier online interactions through lead matching and tracking pixels. Call analytics …
Follow the Calls and Boost Marketing Results – E045 Read More »
In this episode, I talk to Marty McDonald – a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. …
The Digital Marketing Playbook with Marty McDonald – E044 Read More »
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics: What is E-E-A-T? Is E-E-A-T going to …
