Are you a business owner searching for the right ecommerce platform? Don’t start your online store without listening to this episode first! We’re exploring Woocommerce – the free WordPress plugin used by over 6 million websites. Discover the powerful features this customizable platform offers and how it stacks up against Shopify for small businesses. In …
Call tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high converting platforms. Studies show call tracking lifts conversions 15-30%. Benefits also include connecting offline conversions to earlier online interactions through lead matching and tracking pixels. Call analytics …
Follow the Calls and Boost Marketing Results – E045 Read More »
In this episode, I talk to Marty McDonald – a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. …
The Digital Marketing Playbook with Marty McDonald – E044 Read More »
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics: What is E-E-A-T? Is E-E-A-T going to …
This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing: Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build …
Digital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We’ll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provide …
Influencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours …
Let’s face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as …
Seven Reasons to Outsource Digital Marketing – E039 Read More »
Threads, Meta’s newest social media contender, added 100 million users in just 5 days. Impressive? Sure. Sustainable? Not so much. Tune into my latest podcast episode as I break down the 5 forces that will eventually kill Threads: Lack of clear purpose Forced adoption Brands/influencers vs. real people The market is not asking for it …
In this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to ‘hire’ a product or service is fundamental to good marketing. In our conversation, we touch on: How understanding the functional, emotional and social needs of audiences …
