In this episode, I talk to Marty McDonald – a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. Marty shares his knowledge on all of these topics and what companies and marketers need to be doing to keep their brands ahead of the competition.
With a very rich business development background, Marty also goes into Account Based Marketing and how sales people should be doing to make this a successful process.
You can connect with Marty on LinkedIn at https://www.linkedin.com/in/martinjmcdonald/