E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics:
- What is E-E-A-T?
- Is E-E-A-T going to guarantee rankings?
- How do I create content so it is viewed favorably in teh E-E-A-T?
- How do businesses take advantage of E-E-A-T?
Remember that E-E-A-T is not an algorithm or update but a principle used by Google to evaluate the quality of websites and content. While there is no single recipe for success, following these tips can help improve your website’s E-A-T score over time.
Links to Share (that I mentioned in the episode):
Google’s Search Quality Rater Guidelines in 2014 (https://services.google.com/fh/files/misc/hsw-sqrg.pdf)