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Win in the New Year by Telling Your Brands Story with Amy Kendall – E056

Telling your company’s story can be powerful but not too many business owners and entrepreneurs know how to do it. While at first, it may seem not related to digital marketing, when you take a closer look it can be the foundation of a strong digital marketing strategy. In this episode, I talk to Amy …

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GA4 Metrics You Need to Understand – E052

In this episode, I will review the metrics that matter most in GA4, Google’s revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth. I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we’ll discuss …

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