Strategy

This is part one of a two-part episode where we’ll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How …

Developing a Strategic Digital Marketing Plan for Your Business Read More »

In this episode, we will explore the difference between marketing strategy and tactics, and how you can build an effective marketing strategy for your business. Marketing strategy vs. tactics Before we dive into the specifics of building a successful marketing strategy, let’s first define the difference between marketing strategy and tactics. Marketing strategy is the …

Build a Marketing Strategy and Tactics Will Naturally Follow Read More »