Using AI In Digital Marketing – Episode 070

According to HubSpot, 64% of digital marketers are using AI in their day-to-day digital marketing. Small businesses are constantly looking for imaginative ways to stay ahead of their competition. While AI plays a crucial role in helping employees work more swiftly and effectively, there are many other ways it can be a powerful tool for business owners. 

For instance, in digital marketing, artificial intelligence is used to provide marketing strategies, check data analysis, develop content ideas, perform deep research on users and competitors, and much more. This article will examine the different aspects of applying AI to digital marketing such as the use of AI in Google ads and Facebook ads, creative content writing, and image generation.

The Role of AI in Digital Marketing

Firstly, it’s crucial to understand artificial intelligence before learning its role in digital marketing. AI uses technologies to create machines or systems to learn from data and give solutions to problems like humans. A branch of artificial intelligence called machine learning gives a computer or system the ability to learn on its own from its previous actions and get more effective at it.  

When it comes to digital marketing, artificial intelligence can make a huge impact. AI technologies provide meaningful and accurate information that can help enhance your website. Digital marketers use AI to analyze data from customers and competitors and provide personalized digital marketing campaign strategies. AI can save time and provide a good foundation for content writing by automatically creating content with the use of relevant prompts. Also, artificial intelligence is used to optimize and automate advertising campaigns like Google ads and Facebook ads, as well as alter strategies to increase return on investment.

Utilizing AI for Google Ads

Google has implemented AI through various methods, the first one being Smart Bidding. Pay-per-click (PPC) ads run on an auction system–for example, say you have chosen the keyword “medical spa” and want to rank for it. There will be many people bidding for that exact keyword, and the highest bidder will get in an auction. The Google algorithm assigns a quality score to the bidder, so the bidder has to be relevant because you can’t just have anybody come and bid for the keyword. 

Google assigns quality scores to determine the relevancy of your advertising by looking at your landing page, bidding keywords, and your account’s history and relevancy. This has been one of the most strategic elements of running a successful PPC campaign and it is completely automated.

Then comes responsive search ads, where you can provide up to 15 headlines and 4 descriptions for the text ad. Google then takes different combinations and permutations from them. Based on the combinations, Google provides a budget for your campaign. AI analyzes user Behavior and Trends to create personalized ads and provides audience recommendations. The predictive algorithms help show your ad to the person with the highest purchase intent.

The Power of AI for Facebook Ads

AI has been used in Facebook ads in many ways. Firstly, user data is analyzed by AI algorithms based on the audience, including their behaviors, interests, age, sex, and more. This ensures that the ad is being shown to the right set of people. Secondly, AI tools perform A/B testing to find out which combination of text and images is the most effective. Third, comes the placement of ads across Facebook and bidding strategies based on performance and competition. And with Facebook’s advertising tools, you can check on the insights of the ad and how it has performed. 

Content Writing with AI

AI is also used to write content by providing relevant prompts. One well-known tool is ChatGPT, but a better option is Google’s Cloud 3. AI can also generate images using tools like Mid Journey and Dalle 3. No matter what kind of content you create with AI, it should never be the final product. You still need to add your business’s personal voice to the content you create, which requires a human touch.

Create Engaging Content with the Help of Digital Marketing Experts

In conclusion, AI is reshaping the landscape of digital marketing, offering innovative solutions that address longstanding challenges and open up new avenues for growth and success. From enhanced consumer insights to tailored marketing initiatives and highly effective advertising campaigns, the possibilities are endless. By embracing AI-driven solutions, businesses can stay ahead of the curve and achieve unprecedented success in the ever-evolving digital arena.

At New Wine Digital, we understand the power of AI in transforming digital marketing strategies. But we also understand the value of human experience. With our digital marketing team of experts and our understanding of AI in the digital landscape, we’ll help you bring your brand to new heights. If you’re ready to unlock the full potential of AI for your business and experience unparalleled growth, contact us today at 480-516-1819.