Digital Marketing

Six Digital Marketing Myths Killing Your ROI – E093

Digital Marketing / By
A picture of a person speaking into a microphone about digital marketing myths.

https://youtu.be/XqEQBq-AE3k Over the last 15 years, business owners have become increasingly knowledgeable about digital marketing. Many now understand the basics of SEO, PPC, website development, and social media. Yet despite this growing sophistication, several persistent misconceptions continue to undermine marketing performance. In this podcast episode, I address six of the most common digital marketing myths, …

Six Digital Marketing Myths Killing Your ROI – E093 Read More »

Building Authority: Books as Marketing Gold – E092

Digital Marketing, Guest / By
Jenn Foster discusses writing a book for marketing purposes.

https://youtu.be/DXiA7RuTKWY This podcast interview with Jen Foster explores the strategic value of writing a book as a powerful marketing tool for business professionals. Foster, a Wall Street Journal and USA Today bestselling author,  explains how books can significantly amplify brand authority, generate additional revenue, and create new business opportunities regardless of your industry. The discussion …

Building Authority: Books as Marketing Gold – E092 Read More »

Successful Digital Marketing Strategies for Vet Clinics – E086

Business Listings, Digital Marketing, Reputation Management, SEO, Strategy / By

https://youtu.be/0iIA8JnJKZA In addition to providing excellent pet care, a successful veterinarian clinic in this digital world must have an effective online presence. Suppose you want to expand your clinic and attract new patients. In that case, successful digital marketing strategies for vet clinics involve a tried-and-true trifecta: having a strong and attractive website, a successful …

Successful Digital Marketing Strategies for Vet Clinics – E086 Read More »

Proven Digital Marketing Strategies for Law Firms – E085

Digital Marketing, Google Ads, Paid Media Campaigns, SEO, Strategy / By

https://youtu.be/1g_5W8_NQx4 Law firms must use proven digital marketing strategies for law firms in a competitive marketplace to differentiate themselves and earn their client’s business. By using the right marketing strategies, firms can establish a strong digital presence and generate quality leads. Whether you focus on paid advertising, content marketing, or SEO, these strategies will help …

Proven Digital Marketing Strategies for Law Firms – E085 Read More »

 Digital Marketing for Manufacturing Companies – E082

Digital Marketing / By

https://youtu.be/wdFMmcTwVHg Today’s consumers look up everything online, so it’s important that your business has a strong online presence. That mindset doesn’t change when these same consumers are also in a B2B setting. That is why digital marketing is essential in order for manufacturing companies to remain relevant and competitive. Here are seven digital marketing essentials …

 Digital Marketing for Manufacturing Companies – E082 Read More »

Telling Your Brands Story with Sarah Johnson – E080

Digital Marketing / By

https://youtu.be/dAzfFI2ejrk For a brand to succeed in the saturated marketplace nowadays, a brand story is crucial. Marketing specialist Sarah Johnson discusses the importance of storytelling for brands and provides practical tips for its use. Why Storytelling? Storytelling makes your brand memorable. Sarah emphasizes that stories evoke emotions and create connections. Facts are forgotten, but stories …

Telling Your Brands Story with Sarah Johnson – E080 Read More »

Using AI In Digital Marketing – Episode 070

AI and Machine Learning, Digital Marketing / By
Using AI In Digital Marketing

https://youtu.be/S_YhOZH7dOc According to HubSpot, 64% of digital marketers are using AI in their day-to-day digital marketing. Small businesses are constantly looking for imaginative ways to stay ahead of their competition. While AI plays a crucial role in helping employees work more swiftly and effectively, there are many other ways it can be a powerful tool …

Using AI In Digital Marketing – Episode 070 Read More »

Seven Essential Digital Marketing Tactics for Law Firms – Part 2 – E058

Digital Marketing, Email Marketing, SEO / By

https://youtu.be/P_nDF3tikJA Law firms often struggle to enhance their online presence and attract clients. This three-part series discusses the seven essential digital marketing tactics for law firms to help them grow their online presence. In the previous episode, we explored how to optimize your website, maintain consistent landing pages, and manage reviews. In this episode, we …

Seven Essential Digital Marketing Tactics for Law Firms – Part 2 – E058 Read More »

Increasing Sales Through Affiliate Marketing – E048

Digital Marketing / By

Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale. The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of businesses use affiliate …

Increasing Sales Through Affiliate Marketing – E048 Read More »

The Digital Marketing Playbook with Marty McDonald – E044

Digital Marketing / By

In this episode, I talk to Marty McDonald – a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. …

The Digital Marketing Playbook with Marty McDonald – E044 Read More »