Cookieless User Tracking and Web Analytics

Cookies are small text files that are stored on a user’s computer when they visit a website. These files can be used to track users across websites and apps and to collect information about their browsing habits. There is a push towards a cookieless world – and not by those who hate it but by those who need the data but want to protect your privacy. In this episode, I discuss:

  • What is cookieless tracking?
  • How does it work?
  • Is it good/bad?
  • What impact will it have on marketing data?

Overall, cookieless tracking is a promising new technology that has the potential to improve the privacy of users while still allowing businesses to track their customers. However, there are still some challenges that need to be addressed before cookieless tracking can become widely adopted.