Five key GA metrics you need to understand

Understanding key metrics in Google Analytics (GA) is critical for optimizing your website’s performance. Here are five key GA metrics that you need to understand:

Traffic – The total number of visitors to your site. It is essential to understand the behaviors associated with the traffic, such as the type of device used to access your site.

Traffic sources – This metric provides insights into the sources of your site’s traffic. It includes direct traffic, referral traffic, organic traffic, social traffic, paid traffic, and other sources.

Bounce Rate – This metric indicates the percentage of visitors who leave your site after viewing only one page. There is no such thing as a good or bad bounce rate, but a high bounce rate may suggest issues with your website’s design, content, or navigation.

Avg. Session Duration – This metric shows how much time visitors spend on your site on average. A high session duration indicates that visitors are finding your site engaging and valuable.

Top landing pages – This metric identifies the most popular pages that visitors arrive at when they land on your site. Understanding the pages that attract the most traffic can help you optimize these pages for better performance.

By monitoring and analyzing these metrics, you can identify areas for improvement on your website and make data-driven decisions to optimize your site’s performance.