According to HubSpot, 64% of digital marketers are using AI in their day-to-day digital marketing. Small businesses are constantly looking for imaginative ways to stay ahead of their competition. While AI plays a crucial role in helping employees work more swiftly and effectively, there are many other ways it can be a powerful tool for …
AI is in the news, everyone is talking about it. But many are still wondering what it is, how it works and why it might be relevant in their work. In this episode I want to discuss the following: Definition and different types of AI (narrow/specialized AI vs general AI) Brief history and evolution of …
In this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business. Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing tasks such as …
Marketing Automation: The Forerunner to Marketing AI – E047 Read More »
In this episode, I dive into ChatGPT and its impact on digital marketing. Specifically, I will discuss the following: Mastering the machine prompts Conversing with the machine Productive tool What AI means for marketing Google’s position on AI content ChatGPT and AI systems like it are great tools, but in the end, you’ll still need …
In this episode, we’ll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We’ll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI. We’ll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance …
