Shailesh Ghimire

Let’s E-E-A-T for Google Rankings – E043

You’ve probably heard marketers talk about “EEAT” and wondered why we’re suddenly obsessed with eating. Don’t worry—no snacks required. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework from Google’s Search Quality Rater Guidelines that helps evaluate the quality of web content. While it’s not a ranking algorithm, content that demonstrates strong EEAT …

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Four Common Digital Marketing Questions – E042

This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing: Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build …

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