Leveraging Influencer Marketing – E040

Influencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours might be able to use influencer marketing to further its overall business objectives.

In this episode, I cover: 

  • What is an influencer 
  • Who are micro-influencers
  • Why you might want to use influencer marketing
  • Listen all the way through for the Top 5 and/or 6 Factors to Keep in Mind When Considering Using Influencer Marketing

There you have it, a rundown of influencer marketing and how you might be able to leverage it for your business. 

Yeah, at least some of the reports I reference in the podcast:

Digital 2023: Global Overview Report” by Datareportal (https://datareportal.com/reports/digital-2023-united-states-of-america

A study by Mediakix