Backlinks are a crucial part of search engine optimization (SEO). In other words, backlinks are links that lead Google bots to your website from others. Most importantly, it’s an endorsement of your site’s content, which increases the authority of your website. Thus, higher the authority of your website, the more likely it is to rank …
What is the Meaning of Domain Authority? When using a domain authority checker, larger scores indicate a larger likelihood of superior SERP results. Moz’s Domain Authority search engine ranking score ranges from 1 to 100. This SEO tool takes both the quantity and quality of links a webpage receives into consideration to define this metric. …
With the right digital marketing strategy, dentists can build a strong online presence to attract more potential patients. In part one of “seven game-changing digital marketing tactics for dental offices”, we discussed how website optimization, claiming your location pages, and obtaining online reviews for can help your dental practice stand out. So, in we will …
Part 2 – Seven Game-Changing Digital Marketing Tactics for Dental Offices – E066 Read More »
This is a three-part series covering the top seven digital marketing tactics for vet clinics. This series is intended to help veterinarian practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a vet practice to be confused about what works, and …
Part 2 – Top Seven Digital Marketing Tactics For Vet Clinics – E062 Read More »
This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will …
Seven Essential Digital Marketing Tactics for Law Firms – Part 2 – E058 Read More »
Understanding your website’s visibility and engagement should be a top priority, and Google Search Console provides invaluable insights to help guide your strategy. By leveraging the powerful metrics and reports Search Console offers, you can unlock meaningful data to optimize content, diagnose technical issues, monitor website health, and boost performance. I invite you to join …
Up Close and Personal With Google’s Search Console – E054 Read More »
Google makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user’s query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly. In …
Reviewing Googles 2023 Search Algorithm Updates – E049 Read More »
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics: What is E-E-A-T? Is E-E-A-T going to …
Amazon is huge – with over 30,000 Amazon storefronts and millions of products – it can be challenging to get your listing to show up on searches. In this episode we discuss what you can do as a business to optimize your product listing and your storefront – so you appear on searches and increase …
Google doesn’t specifically “love” WordPress as a platform for SEO, but WordPress has certain characteristics that make it a popular choice for search engine optimization (SEO) purposes. In this episode, I go over the reasons why Google has an attraction to websites built on WordPress. Specifically, we will discuss: The main reasons Google loves WordPress …
