More consumers are reading online reviews than ever before, and many people love to give reviews. As a business not only do you need a review acquisition strategy, but you also need to know how and when to respond. To take it a step further you should also be using these reviews to further your …
Getting Online Reviews and Making Them Work For Your Business Read More »
This is part two of 15 High Impact Digital Marketing Tips for 2023. In part 1, I presented seven of the 15 high-impact tips. In this episode, I cover the remaining 8, which are relatively easy to implement – but also require some imagination and creativity on your end. If you implement these tips you …
Part Two – 15 High Impact Digital Marketing Tips for 2023 Read More »
Welcome to 2023. Let’s make this the best year ever for your business. This is part one of a two-part podcast covering fifteen high-impact digital marketing tips. If you implement these tips you are certain to see your website traffic grow over the course of this year. In part one, I cover some very important …
Fifteen High Impact Digital Marketing Tips for 2023 – Part 1 Read More »
There are many ways to appear on Google’s SERP (search engine results page). In broad terms, you can either do it organically or by paying Google. In this episode, we talk about getting high rankings using Google Ads. The topics covered include: The different types of listings on a search results page. The mechanics of …
What are the key design elements that make a good/decent site into a great website? In this episode I will discuss how you make your website truly great: Clean layout and functional Design for mobile Easy to find key information SEO can be implemented easily Shareable on social I also share my pet peeves (major …
There is a wide variety of website builders available in the market, ranging from Saas platforms that allow you to easily log in, select a template, make modifications, and publish, to more advanced platforms that require downloading software and installing it on your server before building your website. Each type of system has its own …
Google provides a valuable free tool to help businesses better understand search rankings and improve their position on search results. With Google Search Console, you no longer have to guess or wonder how to enhance your search presence. Formerly known as Webmaster Tools, this tool offers a range of metrics and parameters that provide insights …
What is Google Search Console and why you need it Read More »
Understanding key metrics in Google Analytics (GA) is critical for optimizing your website’s performance. Here are five key GA metrics that you need to understand: Traffic – The total number of visitors to your site. It is essential to understand the behaviors associated with the traffic, such as the type of device used to access …
Regularly checking your Google Analytics account can provide valuable insights into leading indicators for your business. By analyzing website visits, such as the number of new visitors, time spent on site, and engagement levels, you can gain a clear understanding of how your potential customers are currently interacting with your business. An increasing visitor flow …
Why you need to be looking at Google Analytics data Read More »
This is the inaugural episode of Corner Your Market podcast. In this episode, I provide a brief introduction to my professional background, how to pronounce my name as well as the main goals for this podcast. You can also learn about why I named this podcast Corner Your Market. If you’re a small business owner, …
