Digital marketing is no longer an optional strategy. It’s a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we’ll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success. We’ll …
Part 2 – Developing Your Digital Marketing Strategy Read More »
Digital marketing is an essential part of any business’s success, and having a cohesive strategy is key to getting the results you need. In this episode, I will cover the fundamentals of developing a digital marketing strategy and how to organize your activities for maximum impact. We will also look at how to understand your …
Developing Your Digital Marketing Strategy Part 1 Read More »
More consumers are reading online reviews than ever before, and many people love to give reviews. As a business not only do you need a review acquisition strategy, but you also need to know how and when to respond. To take it a step further you should also be using these reviews to further your …
Getting Online Reviews and Making Them Work For Your Business Read More »
This is part two of 15 High Impact Digital Marketing Tips for 2023. In part 1, I presented seven of the 15 high-impact tips. In this episode, I cover the remaining 8, which are relatively easy to implement – but also require some imagination and creativity on your end. If you implement these tips you …
Part Two – 15 High Impact Digital Marketing Tips for 2023 Read More »
Welcome to 2023. Let’s make this the best year ever for your business. This is part one of a two-part podcast covering fifteen high-impact digital marketing tips. If you implement these tips you are certain to see your website traffic grow over the course of this year. In part one, I cover some very important …
Fifteen High Impact Digital Marketing Tips for 2023 – Part 1 Read More »
There are many ways to appear on Google’s SERP (search engine results page). In broad terms, you can either do it organically or by paying Google. In this episode, we talk about getting high rankings using Google Ads. The topics covered include: The different types of listings on a search results page. The mechanics of …
What are the key design elements that make a good/decent site into a great website? In this episode I will discuss how you make your website truly great: Clean layout and functional Design for mobile Easy to find key information SEO can be implemented easily Shareable on social I also share my pet peeves (major …
There is a wide variety of website builders available in the market, ranging from Saas platforms that allow you to easily log in, select a template, make modifications, and publish, to more advanced platforms that require downloading software and installing it on your server before building your website. Each type of system has its own …
Google provides a valuable free tool to help businesses better understand search rankings and improve their position on search results. With Google Search Console, you no longer have to guess or wonder how to enhance your search presence. Formerly known as Webmaster Tools, this tool offers a range of metrics and parameters that provide insights …
What is Google Search Console and why you need it Read More »
Understanding key metrics in Google Analytics (GA) is critical for optimizing your website’s performance. Here are five key GA metrics that you need to understand: Traffic – The total number of visitors to your site. It is essential to understand the behaviors associated with the traffic, such as the type of device used to access …
