https://youtu.be/_osWGRbhvDw Video has long been one of the most powerful storytelling tools in marketing. It captures attention, conveys emotion, and drives engagement. But now, the game is changing. By combining video with artificial intelligence, businesses can unlock a new level of content creation: scalable, personalized, AI-augmented video. To explore this emerging frontier, I sat down …
https://youtu.be/FUa5_ezJmmA There are significant changes happening in the world of organic search. You may have noticed that Google has rolled out AI Overviews (AIO) in its search engine results pages (SERPs) over the past year. According to Search Engine Land AIO results are now appearing in approximately 13% of all searches—and that number is expected …
Surviving AIO: Can Organic Traffic Compete? – E090 Read More »
https://youtu.be/mwY-bI9P1G4 In the past programmatic advertising has been the domain for large budget advertisers. However, with lowered minimum spends and the enhanced targeting abilities of these platforms, programmatic is something even small businesses can execute. In this episode I’ve invited Jessica Chase to discuss leveraging programmatic advertising for small business owners. Jessica is CEO and …
Leveraging Programmatic Advertising with Jessica Chase – E089 Read More »
https://youtu.be/qT1AB3mA3gY Lets discuss the legal ramifications of using AI to create content. If you are using regenerative AI tools such as ChatGPT, MidJouurney, Canva or anything of that nature to create content, images, videos etc. you need to understand intellectual property and make sure you are in compliance. While your prompt maybe uniquely crafted the …
Legal Ramifications of AI with Attorney Alexis Nelson – E088 Read More »
https://youtu.be/1IlzAScbo1Y Digital marketing can be complex, but understanding a few core principles can help businesses achieve better results. Here, we’ll go over answers to common digital marketing questions about boosting website rankings, measuring campaign success, and avoiding mistakes. With a clear focus and strategy, businesses can navigate these areas more effectively. 1. Improving Your Website’s …
Answers to Common Digital Marketing Questions – E087 Read More »
https://youtu.be/0iIA8JnJKZA In addition to providing excellent pet care, a successful veterinarian clinic in this digital world must have an effective online presence. Suppose you want to expand your clinic and attract new patients. In that case, successful digital marketing strategies for vet clinics involve a tried-and-true trifecta: having a strong and attractive website, a successful …
Successful Digital Marketing Strategies for Vet Clinics – E086 Read More »
https://youtu.be/1g_5W8_NQx4 Law firms must use proven digital marketing strategies for law firms in a competitive marketplace to differentiate themselves and earn their client’s business. By using the right marketing strategies, firms can establish a strong digital presence and generate quality leads. Whether you focus on paid advertising, content marketing, or SEO, these strategies will help …
Proven Digital Marketing Strategies for Law Firms – E085 Read More »
https://youtu.be/a7JDoVI4MJM Mastering Paid Search(PPC) for Law Firms with Mat Nelson In this episode, we sit down with Mathew Nelson, a Paid Media Strategist with over 15 years of experience in Google Ads. Throughout his career, Mat has managed millions in ad spend across industries like e-commerce, home services, automotive, legal, and more. Currently, he’s a …
Mastering Paid Search (PPC) for Law Firms with Mat Nelson – E084 Read More »
https://youtu.be/FBhEmKhqAqM In this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring podcast advertising with Amelia Coomber. Over the past five years, the podcasting industry has …
Measuring Podcast Advertising with Amelia Coomber – E083 Read More »
https://youtu.be/wdFMmcTwVHg Today’s consumers look up everything online, so it’s important that your business has a strong online presence. That mindset doesn’t change when these same consumers are also in a B2B setting. That is why digital marketing is essential in order for manufacturing companies to remain relevant and competitive. Here are seven digital marketing essentials …
Digital Marketing for Manufacturing Companies – E082 Read More »
