Shailesh Ghimire

Six Digital Marketing Myths Killing Your ROI – E093

Digital Marketing / By
A picture of a person speaking into a microphone about digital marketing myths.

https://youtu.be/XqEQBq-AE3k Over the last 15 years, business owners have become increasingly knowledgeable about digital marketing. Many now understand the basics of SEO, PPC, website development, and social media. Yet despite this growing sophistication, several persistent misconceptions continue to undermine marketing performance. In this podcast episode, I address six of the most common digital marketing myths, …

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Building Authority: Books as Marketing Gold – E092

Digital Marketing, Guest / By
Jenn Foster discusses writing a book for marketing purposes.

https://youtu.be/DXiA7RuTKWY This podcast interview with Jen Foster explores the strategic value of writing a book as a powerful marketing tool for business professionals. Foster, a Wall Street Journal and USA Today bestselling author,  explains how books can significantly amplify brand authority, generate additional revenue, and create new business opportunities regardless of your industry. The discussion …

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Behold the Power of AI Augmented Videos – E091

AI and Machine Learning / By

https://youtu.be/_osWGRbhvDw Video has long been one of the most powerful storytelling tools in marketing. It captures attention, conveys emotion, and drives engagement. But now, the game is changing. By combining video with artificial intelligence, businesses can unlock a new level of content creation: scalable, personalized, AI-augmented video for marketing. To explore this emerging frontier, I …

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Surviving AIO: Can Organic Traffic Compete? – E090

SEO, Strategy / By

https://youtu.be/FUa5_ezJmmA There are significant changes happening in the world of organic search, particularly when it comes to AIO and SEO organic traffic. Google has rolled out AI Overviews (AIO) in its search engine results pages (SERPs) over the past year. According to Search Engine Land AIO results are now appearing in approximately 13% of all …

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Leveraging Programmatic Advertising with Jessica Chase – E089

Paid Media Campaigns / By

https://youtu.be/mwY-bI9P1G4 In the past, programmatic advertising has been the domain for large budget advertisers. However, with lowered minimum spends and the enhanced targeting abilities of these platforms, programmatic is something even small businesses can execute. In this episode, I’ve invited Jessica Chase to discuss leveraging programmatic advertising for small business owners. Jessica is CEO and …

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Legal Ramifications of AI with Attorney Alexis Nelson – E088

AI and Machine Learning / By

https://youtu.be/qT1AB3mA3gY Lets discuss the legal ramifications of using AI to create content. When it comes to Intellectual Property and Generative AI, if you are using tools such as ChatGPT, MidJourney, Canva or others, you need to understand compliance issues. While your prompt maybe uniquely crafted the work that these tools generate may not be original …

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Answers to Common Digital Marketing Questions – E087

Analytics, SEO, Social Media Marketing / By

https://youtu.be/1IlzAScbo1Y Digital marketing can be complex, but understanding a few core principles can help businesses achieve better results. Here, we’ll go over answers to common digital marketing questions about boosting website rankings, measuring campaign success, and avoiding mistakes. With a clear focus and strategy, businesses can navigate these areas more effectively. 1. Improving Your Website’s …

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Successful Digital Marketing Strategies for Vet Clinics – E086

Business Listings, Digital Marketing, Reputation Management, SEO, Strategy / By

https://youtu.be/0iIA8JnJKZA In addition to providing excellent pet care, a successful veterinarian clinic in this digital world must have an effective online presence. Suppose you want to expand your clinic and attract new patients. In that case, successful digital marketing strategies for vet clinics involve a tried-and-true trifecta: having a strong and attractive website, a successful …

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Proven Digital Marketing Strategies for Law Firms – E085

Digital Marketing, Google Ads, Paid Media Campaigns, SEO, Strategy / By

https://youtu.be/1g_5W8_NQx4 Law firms must use proven digital marketing strategies for law firms in a competitive marketplace to differentiate themselves and earn their client’s business. By using the right marketing strategies, firms can establish a strong digital presence and generate quality leads. Whether you focus on paid advertising, content marketing, or SEO, these strategies will help …

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Mastering Paid Search (PPC) for Law Firms with Mat Nelson – E084

Google Ads / By

https://youtu.be/a7JDoVI4MJM Mastering Paid Search(PPC) for Law Firms with Mat Nelson In this episode, we sit down with Mathew Nelson, a Paid Media Strategist with over 15 years of experience in Google Ads. Throughout his career, Mat has managed millions in ad spend across industries like e-commerce, home services, automotive, legal, and more. Currently, he’s a …

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