Every organization has its unique history, even if it’s not immediately apparent. Win in the New Year by telling your brands story with Amy Kendall and learn how your brand’s story influences customer perception, whether you sell products, provide services, or promote ideas. The key for many businesses is telling that story effectively. If you’re unsure where to begin, focusing on your customers is a great starting point, as their story is what truly drives your business forward.
This blog post will discuss the values and strategies for delivering your brand’s narrative. We also share insights from Amy Kendall about the StoryBrand framework—a technology that makes storytelling easier for businesses.
Every Business Has a Story
Some business owners think their story is too simple to share. But according to Amy Kendall, a StoryBrand Certified Guide, every business has a story. Even if your business seems straightforward, the real story is your customers.
Users buy your product or service if it meets their demands. A compelling narrative has to illustrate how your brand benefits the lives of others. This is what gives your story credibility and impact.
What is the Framework for StoryBrands?
Donald Miller developed the StoryBrand structure, which helps businesses make their point clearer. It puts the customer’s journey at the core rather than the brand. Your consumer is the hero in the story, and your business plays the role of the guide.
How Often Should You Revisit Your Story?
Your brand’s story can change as your business grows. Amy recommends regularly reviewing your messaging to ensure it aligns with your goals and customer needs. While consistency is important, small tweaks based on customer feedback can strengthen your message over time.
Need Help Writing Your Story?
If you have trouble attracting your audience with your content, Amy Kendall can help. Amy offers a complimentary 30-minute message assessment at hellostory.com–use this assessment to improve your message and client engagement.
Learn More Digital Marketing Insights
Customers are interested in hearing the stories that businesses have to tell. With the help of resources like the StoryBrand structure and a customer-focused strategy, you can craft an appealing message that expands your company.
Stay tuned to the “Corner Your Market Podcast” for more inspiration and in-depth strategies on digital marketing. You can also visit our New Wine Digital blog to learn more digital marketing insights. Contact us at 480-516-1819 or email us at shailesh@newwinedigital.com for any website development or digital marketing services!
You can learn more about Amy on her website: https://hirehellostory.com/.
You can also connect with her on LinkedIn: linkedin.com/in/amy-kendall-29466a5/