In this episode, I have a conversation with Meredith Dennis, a seasoned Marketing Pro with a 16-year track record in B2B strategy development and implementation. She has a genuine passion for customer satisfaction, and over the past five years, Meredith has excelled in leveraging a Product Marketing approach to devise successful Go-to-Market (GTM) strategies for early-stage startups and EdTech solution providers.
In today’s discussion, we explore the human side of B2B marketing, debunking the misconception that it’s “boring to boring.” Meredith also shares her expertise in Product Marketing, which she considers the most cross-functional and collaborative approach to driving growth. Finally, we wrap up with some insights on the pivotal role of Product Marketing in creating impactful Go-to-Market (GTM) plans and positioning strategies. Meredith emphasizes the importance of finding a specific problem to solve for a particular group, as landing and expanding from a focused starting point can yield greater success in the long run.
Tune in to this insightful episode as we unravel the human side of B2B marketing and gain valuable insights from Meredith Dennis on the power of Product Marketing, GTM planning, and positioning strategies. Don’t miss out on the chance to enhance your understanding and take your marketing efforts to new heights.
You can connect with Meredith on LinkedIn at https://www.linkedin.com/in/meredithdennis/ for valuable insights and professional networking opportunities.
Or her website at compressionmarketing.co