This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing:
- Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build relationships with customers.
- Q2 How can I improve my website’s search engine rankings? I’ll talk about search engine optimization (SEO) and how businesses can optimize their website to rank higher in search engine results pages.
- Q3 How can I measure the success of my digital marketing campaigns? I’ll talk about the different metrics that businesses can use to measure the success of their digital marketing campaigns, such as website traffic, leads, and conversions.
- Q4 What are some common mistakes that businesses make with their digital marketing? I’ll review some common pitfalls that businesses should avoid when implementing a digital marketing strategy.
Whether you’re launching a new venture or fine-tuning what’s already working, the same questions come up again and again. Based on countless conversations with owners and marketing managers across industries, here are clear, practical answers to the four most common topics: social media strategy, SEO, measurement, and the mistakes to avoid.
1) What actually works on social media?
Before you post, plan. Decide your goal (awareness, leads, sales), define your audience, choose one primary platform where your customers already spend time, and commit to consistent publishing.
Quick wins
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Pick one platform to dominate. Spreading thin across five networks usually weakens results.
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Show up weekly—every week. Think “gym schedule”: 3–4 quality posts/week sustained over months.
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Make it visual. Short videos, clean images, and carousels outperform text-only posts.
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Use a few relevant hashtags and reply to every comment/DM to build relationships.
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Collaborate with creators your audience trusts, and run occasional giveaways or exclusives.
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Track basics: impressions, engagement rate, link clicks, and inquiries.
2) How do I improve rankings and organic traffic?
SEO is less about hacks and more about focused, ongoing fundamentals.
Core steps
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Choose 10–15 priority keywords tied to your services and buyer intent.
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Write helpful content that answers real questions—optimize later, serve readers first.
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Nail on-page basics: descriptive title tags, H1/H2 structure, clear URLs (
/dental-implants-springfield), and internal links that guide visitors to related pages. -
Add meaningful image alt text (describe what’s in the image, don’t stuff keywords).
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Be fast and mobile-first. Aim for sub-2-second load times and a seamless phone experience.
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Avoid duplicate content and publish an XML sitemap so search engines can index you cleanly.
3) How should I measure marketing success?
If you can’t measure it, you can’t manage it.
What to track
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Traffic & sources: Where visitors come from and how that’s changing.
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Conversions: Calls, form fills, downloads, bookings—define the actions that matter.
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Cost per lead (CPL) & cost per acquisition (CPA): Spend ÷ leads/customers.
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Return on investment (ROI): (Revenue attributed − Spend) ÷ Spend.
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Channel engagement: Social interactions, email open/click rates, ad CTR and CVR.
Helpful tools
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Google Analytics for site behavior and goals.
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SEO suites (e.g., SEMrush) to monitor rankings and opportunities.
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Social schedulers with analytics (e.g., Hootsuite) for post performance.
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Your email platform’s reports for list health and campaign outcomes.
4) What mistakes should I avoid?
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No strategy. Random acts of marketing waste time and budget.
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“Everyone is our customer.” If it’s for everyone, it resonates with no one.
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Ignoring mobile performance. Most visitors won’t see your desktop site.
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Underestimating SEO or paid ads. Both can compound returns when done right.
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Not tracking. If you aren’t measuring, you’re guessing.
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Weak calls to action. Always tell visitors the next step: call, book, demo, or download.
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Skipping local SEO and video. Both are high-impact for many small businesses.
Final Takeaway
Success in digital marketing comes from clear focus and steady execution: choose your platform, publish valuable content, get the SEO basics right, measure what matters, and avoid common pitfalls. Do that consistently and you’ll see compounding gains—more visibility, better leads, and ultimately, more revenue.
If you found this useful, share it with your team and turn one takeaway into action this week—pick your platform, refine your top keywords, or set up conversion tracking. Small, consistent steps win.