Digital marketing is an essential part of any business’s success, and having a cohesive strategy is key to getting the results you need. In this episode, I will cover the fundamentals of developing a digital marketing strategy and how to organize your activities for maximum impact. We will also look at how to understand your channels from a budget perspective to inform your decisions and ensure that you are getting the most out of your efforts. This is part one of a two-part series that will provide an in-depth look into creating a successful digital marketing plan.