This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions:
- What is a strategic marketing plan?
- What can you expect from a strategic marketing plan?
- How you create a strategic marketing plan.
- What your strategic plan should include
By the end of this episode, you’ll have a better understanding of what a strategic marketing plan is, what you can expect from one, and how to create a plan that is consistent with your vision and goals.