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Win in the New Year by Telling Your Brands Story with Amy Kendall – E056

Every organization has its unique history, even if it’s not immediately apparent. Win in the New Year by telling your brands story with Amy Kendall and learn how your brand’s story influences customer perception, whether you sell products, provide services, or promote ideas. The key for many businesses is telling that story effectively. If you’re …

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GA4 Metrics You Need to Understand – E052

In this episode, I will review the metrics that matter most in GA4, Google’s revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth. I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we’ll discuss …

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