Google makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user’s query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly. In …
Reviewing Googles 2023 Search Algorithm Updates – E049 Read More »
You’ve probably heard marketers talk about “EEAT” and wondered why we’re suddenly obsessed with eating. Don’t worry—no snacks required. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework from Google’s Search Quality Rater Guidelines that helps evaluate the quality of web content. While it’s not a ranking algorithm, content that demonstrates strong EEAT …
Amazon is huge – with over 30,000 Amazon storefronts and millions of products – it can be challenging to get your listing to show up on searches. In this episode we discuss what you can do as a business to optimize your product listing and your storefront – so you appear on searches and increase …
Google doesn’t specifically “love” WordPress as a platform for SEO, but WordPress has certain characteristics that make it a popular choice for search engine optimization (SEO) purposes. In this episode, I go over the reasons why Google has an attraction to websites built on WordPress. Specifically, we will discuss: The main reasons Google loves WordPress …
In this episode, we will discuss six essential considerations when deciding to hire an SEO agency. Search engine optimization plays a crucial role in the success of your online presence, and finding the right agency can make all the difference. Before you hire a SEO agency it’s also important to understand why you might want …
Six Important Considerations When Hiring a SEO Agency Read More »
Google provides a valuable free tool to help businesses better understand search rankings and improve their position on search results. With Google Search Console, you no longer have to guess or wonder how to enhance your search presence. Formerly known as Webmaster Tools, this tool offers a range of metrics and parameters that provide insights …
What is Google Search Console and why you need it Read More »
