Over these past installments, I’ve been focusing on a digital marketing education series for veterinary clinics. I have covered the core tactics and best practices for veterinary clinics looking to succeed online. I cover the top seven digital marketing tactics for veterinary practices. This series is intended to help veterinary practices with their digital marketing.
In an increasingly competitive marketplace, establishing a strong digital presence is no longer optional – it is imperative for reaching and converting potential patients. It’s also true that there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. The primary goal of this three-part series has been to clear the air and provide some clear direction when it comes to fundamental digital marketing tactics for veterinary practices.
This is the third and final episode in a three-part series. In this episode, I will go over the following:
Social Media – Social media marketing allows veterinary practices to establish their brand personality and credibility by showcasing their staff, expertise, and successful case results to the public. Developing social media connections can help drive word-of-mouth referrals for veterinary practices’ services when people need trusted medical attention for their furry friends.
Paid Media – paid media campaigns allow veterinary practices to get their message in front of people at the exact moment they search online for legal help. Veterinary practices that leverage paid media such as PPC effectively can rapidly generate more qualified website traffic, leads, and new patients seeking their services.