This is a three-part series covering the top seven digital marketing tactics for vet clinics. This series is intended to help veterinarian practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a vet practice to be confused about what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will clear the air and present the top seven digital marketing tactics that will help any vet clinic grow their practice.
This is the second episode in the series and in this episode, I will go over the following:
SEO/ Content Marketing – SEO is critical for vet clinics to have their website seen by potential patients searching for services online for their furry friends. Optimizing a veterinary practice’s website and content for relevant keywords and search intent helps build credibility and trust in the practice by increasing search visibility, driving site traffic, and ultimately gaining qualified patient inquiries.
Email Newsletter – Email marketing helps vet clinics stay top-of-mind with existing patients by providing helpful content, and updates on an ongoing basis. By actively building an email list, veterinary practices can also reach new potential clients with tailored offers and free consultations to acquire more patients.