This three-part blog series “Seven Game Changing Digital Marketing Tactics for Dental Offices” is intended to help dental practices improve their online presence through the power of digital marketing. You can expect to obtain practical insights and strategies to drive growth and grow your online presence. In this post, we’ll discuss three major digital marketing strategies to improve your dental practice’s online presence: website optimization, claiming your location pages, and obtaining online reviews for your dental practice.
Tip #1: Optimize Your Dental Practice Website
Many potential patients search for local dental clinics online. The quality of your dental practice website plays a vital role in attracting and retaining them. Your website needs to be well-optimized from both a design and content perspective in order to stand out. From a design perspective, your dental website must be responsive on all platforms and user-friendly. The website also needs to load quickly, be easy to navigate, and contain quality content that is relevant to the dental services you provide.
In today’s world, the majority of traffic online comes from mobile devices. This is why it is so crucial to have a highly optimized mobile-friendly website. With fast-loading pages, users stay engaged and explore other pages, which leads to increased inquiries and appointments. There are many tools available to check the speed of your website, such as Pingdom. Having a mobile-friendly, well-designed, and content-optimized website is an important part of building a strong online presence for your dental practice.
Tip #2: Claim Your Dental Practice’s Local Business Listings
Claiming and optimizing local business listings for your dental office is an essential step for dentists who want to build an effective online presence. Google, Bing, Apple Maps, and Yelp are great places to start. Your dental practice’s claimed listings must have accurate information and provide meaningful details about the services you provide, your working hours, and your contact information. Make sure that the information in each listing is consistent and accurate across all platforms to help improve SEO and user experience. Claimed and optimized listings improve the online visibility of your dental practice in local searches, allowing potential clients to easily find and do business with you.
Tip #3: Build Trust and Credibility Through Online Reviews
Online reviews of your dental practice play a crucial role in creating trust and credibility. Obtaining positive reviews from satisfied patients helps establish your dental practice as a trusted business. It can also influence potential patients to opt for your services. You can ask for reviews from the patient after a successful visit by providing them with easy-to-follow instructions. This can be a QR code in the office, or an email link to fill out a form. You will be surprised at how many satisfied patients will happily submit the review when politely asked.
Apply the Seven Game-Changing Digital Marketing Tactics for Dental Offices
Ready to take your dental practice’s digital marketing strategy to the next level? Contact us today at 480-516-1819 for a consultation. New Wine Digital will help you increase the online presence of your dental practice using these digital marketing strategies. For more digital marketing tips from our experts, don’t forget to check out part two of this blog series.