Mastering Paid Search(PPC) for Law Firms with Mat Nelson
In this episode, we sit down with Mathew Nelson, a Paid Media Strategist with over 15 years of experience in Google Ads. Throughout his career, Mat has managed millions in ad spend across industries like e-commerce, home services, automotive, legal, and more. Currently, he’s a Senior Paid Media Specialist at New Wine Digital. His goal? To help businesses of all sizes achieve exceptional results with PPC.
Opportunities and Challenges for Law Firms in PPC
Mat shares key insights into the world of PPC marketing for law firms. He explains the unique opportunities and hurdles law firms face when running successful campaigns. His approach starts with a broad strategy, then adapts tactics to suit each law service and local market.
The Role of Data in PPC Campaigns
A big focus of our conversation was the importance of data in attorney campaigns. Mat emphasizes using real-time analytics to boost campaign performance. He explains how selecting the right keywords, optimizing ads, and adjusting bids based on data can make all the difference.
The Power of Testing and Flexibility
Testing and experimentation are essential to Mat’s strategy. He highlights the power of A/B testing, constantly tweaking campaigns to maximize success. Whether it’s trying new ad formats or adjusting target audiences, Mat believes flexibility is key.
Get Help with Your Law Firm’s PPC
If your law firm is struggling to get results from PPC campaigns, this episode is a great starting point. You can also reach out to our team at New Wine Digital for expert help. Led by pros like Mat Nelson, we’re ready to take your paid media strategy to the next level.
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