This is the last post in our series on the top seven digital marketing tactics for vet clinics. Part One covered how to optimize your website, claim your listings, and manage your reviews. In Part Two, we discussed email newsletters, content marketing, and search engine optimization. In this post, we’ll talk about two important digital marketing topics for veterinarians: paid media and social media. These tactics can greatly increase patient involvement and visibility at your clinic.
Tip #6 Participate on Social Media
Veterinary clinics can easily draw in pet owners and send traffic to their websites with social media posts. Consistency is key, so it’s a good idea to develop a content calendar to plan your posts. Aim for a mix of fun, educational, and behind-the-scenes content. Engage with comments and messages promptly to foster a community feeling.
Here are a few ideas for engaging content to share on your vet clinic’s social media profiles:
Pet Photos and Videos
Pets are by nature entertaining, and dogs, cats, and other animals are hugely popular on social media. Make use of this by posting images and videos of your patients–just remember to get permission from their owners first. This is often a win-win situation because many people love showcasing their animal companions, and you can attract new clients to your clinic.
Educational Content
Share tips on pet health, care routines, and seasonal advice. Use Instagram slideshows or short videos to make the content engaging. For example, explain the best practices for pet care during summer or the importance of regular vet check-ups.
Behind-the-Scenes Content
Post images and videos showcasing your staff interacting with animals, touring the exam rooms, or highlighting your clinic’s daily operations. This humanizes your clinic and builds trust with your audience, leading to long-lasting relationships with clients.
Tip #7 Advertise with Paid Media
Pay-Per-Click (PPC) advertising in particular is a great way to bring in targeted patients to your clinic through paid media. Here are a few tips to get the most out of your ads:
Set Goals
Start by setting a clear goal for your campaign. Do you want more appointment bookings, increased website traffic, or heightened awareness for a new service?
Geo-Target Your Ads
Most pet owners prefer local clinics, so target a specific radius around your location. Use precise keywords related to your services, such as “emergency vet care in Phoenix” or “pet dental services in Nashville.”
Craft Compelling Ad Copy
Highlight your unique offerings and include a strong call to action. Ensure your ad leads to a dedicated landing page that’s tailored to your ad content, not just your homepage. This landing page should provide relevant information and an easy way to book services.
Monitor Your Campaign Regularly
Adjust your bids and targeting based on performance. Use site links in your ads to offer potential clients more ways to engage with your clinic. For example, include links to your services, reviews, or contact page.
Try Paid Social Media Ads
Use eye-catching visuals and clear calls to action. Highlight special promotions or unique services. Target these ads based on demographics and interests to reach pet owners effectively.
Need Help Applying These Tips?
Your veterinary practice can expand its online presence and draw in new customers by utilizing social media and paid advertising. Share interesting, frequent updates on social media, while driving traffic and conversions with well-targeted and well-written paid advertisements. You’ll notice a big increase in your clinic’s digital marketing efforts with these strategies.
To all vets who need help or assistance with their websites or to grow their online reach, contact New Wine Digital. We’ll help you apply these top seven digital marketing tactics for vet clinics and much more to improve your clinic’s online visibility.
Call us at 480-516-1819 and start transforming your digital marketing approach now!