Ten Email Marketing Do’s and Don’ts – E060

In this episode I will go over the ten email marketing do’s and don’ts to get the most out of your email marketing campaigns

Email marketing provides businesses and organizations a powerful opportunity to cost-effectively reach their target audiences and ultimately drive revenue. Whether through personalized messaging or  real-time data collection, email marketing enables brands to tailor content specifically to customer needs and interests and drive high engagement.

With email offering such a multifaceted toolset for affordably building awareness and relationships, it remains an essential component of a comprehensive digital marketing plan.

Here are some of the do’s and don’ts I cover in this episode, which is also covered on this blog post

1: DO Build a Quality Mailing List

2: DO Personalize Your Messages

3: DO Craft Compelling Subject Lines

4: DO Optimize for Mobile Users

5: DO Create Clear and Concise Content

6: DON’T Overload Inboxes

7: DON’T Buy or Sell Email Lists

8: DON’T Neglect A/B Testing

9: DON’T Use Misleading Subject Lines

10: DON’T Ignore Regulations