In this episode I will go over the ten email marketing do’s and don’ts to get the most out of your email marketing campaigns
Email marketing provides businesses and organizations a powerful opportunity to cost-effectively reach their target audiences and ultimately drive revenue. Whether through personalized messaging or real-time data collection, email marketing enables brands to tailor content specifically to customer needs and interests and drive high engagement.
With email offering such a multifaceted toolset for affordably building awareness and relationships, it remains an essential component of a comprehensive digital marketing plan.
Here are some of the do’s and don’ts I cover in this episode, which is also covered on this blog post:
1: DO Build a Quality Mailing List
2: DO Personalize Your Messages
3: DO Craft Compelling Subject Lines
4: DO Optimize for Mobile Users
5: DO Create Clear and Concise Content
6: DON’T Overload Inboxes
7: DON’T Buy or Sell Email Lists
8: DON’T Neglect A/B Testing
9: DON’T Use Misleading Subject Lines
10: DON’T Ignore Regulations