In the past programmatic advertising has been the domain for large budget advertisers. However, with lowered minimum spends and the enhanced targeting abilities of these platforms, programmatic is something even small businesses can execute.
In this episode I’ve invited Jessica Chase to discuss leveraging programmatic advertising for small business owners. Jessica is CEO and Co-Founder of Above the Fold, a digital advertising company focusing on programmatic advertising.
We discuss what constitutes programmatic advertising, its benefits, disadvantages as well as the type of results you can get from programmatic advertising. An important part of this discussion centers on how programmatic fits into your overall digital marketing strategy.
You can reach Jessica directly through her website at: getabovethefold.com or connect with her on @programmaticads on TikTok, @getabovethefold on Instagram & Facebook or on Linkedin linkedin.com/in/programmaticmarketing