Video has long been one of the most powerful storytelling tools in marketing. It captures attention, conveys emotion, and drives engagement. But now, the game is changing. By combining video with artificial intelligence, businesses can unlock a new level of content creation: scalable, personalized, AI-augmented video.
To explore this emerging frontier, I sat down with Brian Randall, co-owner of Vid Victory, a Salt Lake City-based video production company. Brian has been on the cutting edge of video innovation, helping businesses use AI to generate high-quality video content without the typical production constraints. What impressed me most was how accessible this technology has become—no longer reserved for Hollywood budgets, but usable by small and mid-sized businesses with a clear plan.
What Is AI-Augmented Video?
AI-augmented video uses artificial intelligence to replicate a person’s likeness—voice, expressions, mannerisms—into a digital avatar. After a brief recording session, this avatar can be used to create videos at scale, saying whatever you script it to say. This unlocks new possibilities for marketers looking to personalize video content, reduce production time, and stay visible across platforms.
Use Cases for Businesses
Brian shared a variety of practical use cases that businesses are already leveraging to great effect. Sales teams are using personalized video brochures to connect with prospects on a deeper level. Executives are recording once and using their avatars to make future announcements without the need for new video shoots. Content marketers are turning high-performing blog posts into short, engaging videos, amplifying reach across platforms like LinkedIn and YouTube. Companies are also using AI video for product walk-throughs, website explainer videos, and seasonal campaigns—switching out backgrounds and wardrobe through the use of multiple avatars. This flexibility not only saves time but also ensures brand consistency and scale.
While AI handles much of the heavy lifting, there’s still a human touch involved. Clients spend a single session in the studio to create the avatar. From there, Victory’s team manages scripting, editing, and layering in background visuals and B-roll. The result is a polished, customized video that feels authentic and brand-aligned.
Ethics, Consent, and Security
One standout aspect of Vid Victory’s approach is its strong ethical framework. Avatars are only used with written consent, and strict safeguards are in place to prevent misuse—such as political or hateful content. They even conduct security checks and avoid using avatars in unauthorized ways, ensuring full transparency with clients.
Final Thoughts
AI-augmented video is no longer a futuristic concept—it’s a practical tool businesses can begin using today. Whether you’re trying to scale your content, personalize your messaging, or simply save your CEO from endless video shoots, this technology offers powerful potential.
To learn more or see examples, visit: https://vidvictory.com/ai or connect with Brian Randall on LinkedIn.